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11 Reasons Why Beats Headphones Are So Expensive (2022)

Why Are Beats By Dre Headphones Expensive

When I first saw a pair of Beats headphones…

The first thing I noticed was its hefty price tag.

But when I eventually gave in to temptation and bought one…

I realized why they were so expensive.

So let me share my findings with you.

Continue reading to find out:

  • Whether or not these headphones are worth the cost. 
  • What expensive materials are used to craft these products. 
  • 11 interesting reasons why Beats headphones are so expensive.
  • And this is just the beginning…

Why Beats by Dre headphones are expensive – 11 reasons 


#1: High-quality raw materials 

The main reason Beats headphones are so expensive is their materials. 

See, the company only uses high-quality goods. 

And as a result…

Their headphones are some of the best in the market.

To be specific…

The company uses screws to assemble its headphones. 

And this usually pricier than simply using glue. Which other brands usually use. 

On top of that…

Beats also uses cast zinc for its headphones. 

And this is also more expensive than other materials like aluminum. 

It’s also worth noting that since their headphones are made in bulk… 

The company uses machines to speed up its production process. And these technologies are also expensive.

Now, Beats use these materials to ensure that their products are durable and have good audio. 

However, they also cause the prices of each headphone to rise.

#2: Battery life

Most Bluetooth headphones last for 25 hours. 

However, those from Beats can last for 40 when charged. 

And this makes them some of the most long-lasting wireless headsets out there. 

Now, of course…

This is only possible because Beats headphones use better batteries.

And as you know, high-quality materials cost more in general.  

#3: Sound quality 

Beats By Dre Headphones Are Expensive Because Of Its Sound Quality

Another reason why Beats headphones are so expensive is…

They have a high-quality sound. 

See, the brand puts importance on its products’ audio. 

Because this way…

Customers can focus on enjoying their music. And they won’t be distracted by noises when using Beats headphones. 

Now, this is only possible because of 2 features in Beats products working together.

“What are those?” 

The first one is the… 

Sensitivity and frequency response 

Beats headphones are sensitive to sound volumes.

With that, they convert even the lowest signals into sound waves. 

Now, you’re probably thinking…

“Well, how does this improve the sound quality of the headphones?”

And to answer that simply…

Having sensitive headphones means you won’t miss out on any crucial sounds. 

See, most low-end headsets can’t detect the sound’s lowest frequencies.  

And as a result, they produce thin audio that doesn’t sound good. 

But fortunately…

You don’t have to worry about hearing unstable music with Beats headphones.

That’s because they can produce frequencies from 20 to 20,000 Hz. 

And this is the whole range of sounds that human ears can hear.  

Noise-canceling feature

Beats headphones have extra ear cup pads. And they cancel the frequency from your surroundings. 

This way, you won’t hear unnecessary sounds or music. Even if the source of the noise is near you.

See, these 2 features make Beats headphones stand out from others.

But of course…

Putting these amazing benefits on their products also costs the company more.

So it’s not surprising that Beats headphones are sold at hundreds of dollars per piece. 

Editor’s pick: Are Wired Headphones Louder Than Wireless? 5 Facts Revealed

#4: Durability

Not everyone uses their headphones indoors. 

See, some use them while jogging. While others use them while traveling to work. 

And since various individuals use their headphones differently…

Beats ensures that its products are durable enough to last with different customers.

To do that, the company spends millions to improve the build quality of their products. 

And they only invest in high-quality materials for their headphones.

However, just because Beats products are durable…

Doesn’t mean you don’t have to take care of them.

That’s because, like any device… 

These headphones are still prone to physical damage. And they can be permanently unusable if you don’t protect them from collisions. 

It’s also worth noting that even though Beats headphones have high durability…

You should still clean them regularly to ensure they last for as long as expected. 

You might also want to know: Are Bluetooth Headphones Encrypted? 7 Security Facts

#6: Modern design

1 thing that separates Beats headphones from their competitors is their modern designs.

Unlike models released by other brands that are only released in 2 or 3 colors… 

Beats release many uniform and bicolored headphones to the market. 

And thanks to their stylish designs…

Customers have the freedom to put their individuality into Beats products. Because they can choose the color and style that fits them. 

But of course, as always…

Putting more thought into the visuals of the products also adds to the company’s expenses.

That’s because Beats headphones designers are paid generously. And each product undergoes trial and error before they’re finalized for production.

So to make up for the extra money the company spends on their headphones’ designs…

Beats mark up the prices of their products. 

#7: Research and development process

The features I’ve mentioned before only exist because of:

Beats’ Research and Development process. 

And of course, this also takes a huge cut from the company’s overall budget. 

See, Beats employ renowned architects and engineers for their products. And the company also hires other qualified employees responsible for monitoring previous projects.

Together, they ensure that their technology is at the top of the market. And that the features of Beats headphones don’t lag behind their competitors. 

Indeed, the R&D process makes way for new improvements for new Beats products. And it also ensures that previous mistakes aren’t repeated twice. 

#8: Marketing

With the rise of media consumption globally…

Leading brands like Beats are spending more and more on marketing their products. 

See, the headphone company even partnered with celebrities like:

  • Lady Gaga.
  • Kylie Jenner.
  • Lebron James.

And as you can imagine, being world stars, their fees are massive. 

But the marketing expenses don’t just stop at paying hot celebrities, though. Because advertising their headphones on social media and TV also costs Beats millions.

“Why do they spend a lot on marketing?” 

Beats spend a hefty sum on advertising its products. Doing so ensures that each model will have a solid customer base. And even newly released Beats headphones won’t flop.

With that, the more people know of Beats headphones…

The higher the number of people that’ll buy the products is. 

#9: Human resource expenses

For the most part, Beats headphones are crafted by hand.

And this labor-extensive process is only possible if the company hires professionals like:

  • Marketers.
  • Engineers.
  • Designers.
  • Technologist. 
  • Sales professionals.

However, of course, more employees also mean more expenses for the brand. 

That’s why Beats charges a lot for their products. 

#10: Downfall of other product lineups

Beats are best known for their headphones.

But the brand also tried to enter the market for other products like laptops and phones.

However, their effort to expand their scope only backfired. Because these devices weren’t able to succeed in the market. And they even reduced the brand value of Beats.

For this reason… 

Beats had no choice but to increase the cost of their most popular products, their headphones. By doing so, they can at least maximize the profits that they can. 

#11: Branding 

The giant company Apple owns Beats. 

And as you know, the former is known for creating premium products. 

With that, it’s also not surprising that Beats positions itself as a high-end brand. 1 that can bring you prestige and acknowledgment when you own some of its products.

So in 1 way or another, the expensive price tag of Beats headphones gives the impression that…

Individuals who own them have high status. So the company will always charge more for their products. And it’s already part of their brand. 


Are Beats by Dre headphones worth the cost?


Beats by Dre headphones are worth the cost. And there are several reasons why they are. 

To start, it’s worth spending hundreds of bucks on these products because…

Their designs are the best in the market

If you want headphones that look as good as they sound… 

Then you can’t go wrong with getting Beats by Dre headphones. 

With several designs and dozens of colors to choose from…

You’ll surely be able to spot a model that suits your style. 

Moreover, they’re designed to be worn comfortably for hours. 

With that, rest assured that your ears won’t be as red as Rudolph’s nose. Even if you listen to several playlists straight. 

Interested in picking out a pair of Beats headphones that suit you? Watch this video:

They have a 1-year warranty

While Beats headphones tend to be on the expensive side…

You can rest assured that the brand will fix your product for free if it fails within a year. As long as it’s not due to external damage. 

See, not all headphones from other brands have this security. 

Because some only provide a 3-month long warranty for their products. And other companies don’t have this at all. 

Beats headphones have high-quality sound

We buy headphones to appreciate high-quality audio.

And surely, you won’t be disappointed with the sound quality of Beats headphones.

As mentioned earlier…

These products can project all the frequencies human ears can hear.

Moreover, they also have a noise-canceling feature. And this helps you focus on the audio you’re listening to. Regardless of how noisy your surrounding is. 

Their battery lasts for 40 hours

You can ride the longest commercial flight while using your Beats headphones. And it’ll still have half of its battery when you land. 

See, most Bluetooth headphones won’t even last for 20 hours.

But those from Beats last double than that. And you only need to wait for 2 hours to charge them fully.

So if you’re like me, who hates charging Bluetooth devices every day… 

You should try grabbing a pair of Beats headphones. Because it’s definitely worth spending hundreds of dollars for.